Nike's Joga Bonito...

Nike has done an incredible job of understanding what the non-traditionalist soccer fan wants to see... behind-the-scenes, unique footage of star soccer players off the pitch. Nike has effectively satisfied consumer demand for videos that mirror user-generated content by creating "Joga Bonito" clips that are designed to drive viral buzz around the company's soccer initiatives.

Please check out the video vault to see Nike's effective portrayal of the types of soccer clips that fans want to see!