Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
What drives fans crazy? Iconic brands.
Josh Hafer of the Columbus Blue Jackets recently described how the team has developed a unique way to leverage its partnership with Chipotle, a casual dining brand that has a cult following among Gen Y consumers.
Read more here.
Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
“Build partnerships, not sponsorships.”
Cover Photos Courtesy of Woolenium, SMBuckley23, and Striatic
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