Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
In case you missed it, I wanted to share the new Nike commercial that aired on Wednesday during American Idol. The commercial profiles Nike's new SPARQ training and equipment to counter the rising demand for Under Armour. Through the SPARQ program, Nike will offer standardized training, superior training footwear, appearel and equipment, and a digital training environment that combines everything.
Here is the clip:
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