What are the Next Big Ideas/Brand Extensions?

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red%20sox%20destinations.gifWhat will be the next wave of brand extensions/big ideas for professional organizations? There will be more to come on this in the future, but here are a few BIG TOPICS to start thinking about:

  • Fanbase Ownership (Red Sox Nation / Jr. Nation)
  • Travel Programs (Red Sox Destinations)
  • Building Entertainment Venues around Stadiums (NE Patriots, Miami Dolphins)
  • Billion Dollar Stadiums (Dallas Cowboys, Giants/Jets Stadium)
  • International Contests (NFL, NBA, Premiership)
  • Outdoor Games (NHL, Phoenix Suns)
  • Increased Ownership of Media (TV, Internet) Channels (Yankees - YES Network, Big 10 Network, etc.)