Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
How do you turn a miserable "check-in line" experience at the airport into a positive one?
AirTran thinks it has the answer with a sex-meets-sports approach.
AirTran is currently providing passengers at LaGuardia Airport with their own personal pit crew of Danica Patrick look-a-likes when they are checking in.
Read more here.
Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
“Build partnerships, not sponsorships.”
Cover Photos Courtesy of Woolenium, SMBuckley23, and Striatic
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