Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
Looking to capitalize on others' success to drive awareness for your organization?
Look no further than the Whopper "Freakout" Campaign. Most organizations could stage a similar campaign outside their ticket offices where they tell consumers that their Will Call tickets (or season tickets) are not available for the biggest game of the year... The reactions would be outrageous and would make for a great viral campaign!
See one of the Whopper "Freakout" commercials below:
Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
“Build partnerships, not sponsorships.”
Cover Photos Courtesy of Woolenium, SMBuckley23, and Striatic
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