Colts Fans Pay for VIP Access Through the Horseshoe Club...

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Is your property looking for new ways to generate incremental revenue? Is your organization looking to provide more opportunities for fans to take advantage of VIP experiences?

The Indianapolis Colts have created a unique VIP membership program that enables fans to experience Colts football in a new way. The team's Horseshoe Club paid-membership club enables fans to choose from one (1) of three (3) membership tiers offering exclusive opportunities and experiences that have not been made available in the past. The three tiers include:

  • Gold Level ($2,500) - Pre-game field visit, VIP pre-game tailgate party, private practice viewing, name on Colts video boards, club lounge season passes, and a kick-off luncheon invitation
  • Silver Level ($2,000) - Pre-game field visit, VIP pre-game tailgate party, private practice viewing, and a name on Colts video boards
  • Bronze Level ($1,500) - Pre-game field visit, VIP pre-game tailgate party, and a name on Colts video boards

Each of the tiered packages (three-year agreements with a one-time membership fee) are being made available to 200 select fans looking for new, unique experiences. Fans interested in the Horseshoe Club can sign up for the exclusive membership online with one quick, easy payment. The Colts are driving awareness for the offer through online email blasts (Colts Offers) and information featured on the team's website.

Organizations looking to generate incremental sums of revenue can benchmark the Colt's Horseshoe Club membership program with a multi-tiered membership program. The Colts have done a tremendous job creating a platform that satisfies what fans are looking for, exclusive opportunities and experiences.

While the Horseshoe Club membership program will not generate large sums of money, it does open up some doors to create an expansive membership club and satisfies an existing demand for new, exclusive opportunities for fans.

A special thanks to Bryan Kryder for his insights and contributions to this column...