The Yomiuri Giants Do Branding in a Big Way...
/With their team one win away from clincing the Central League Climax Series (a series that should be sponsored by Trojan or Durex), the Yomiuri Giants recently unveiled a unique branding tactic in one of their games. The Giants enabled their fans sitting in the outfield to hold up a gigantic Adidas-branded team banner for all fans sitting in the stadium and watching on television to see.
Will we see the Phillies/Rays implement a similar tactic in the World Series? Could we see other professional franchises create similar branding tactics in the future? It is only a matter of time before this traditional international branding practice becomes more relevant in the United States marketplace...
Check out the Yomiuri Giant's branding tactic below:
