The Yankees Launch Ticket Booth at Modell's in Times Square

The New York Yankees have teamed up with Modell's to create a ticket sales booth at the sporting good chain's retail location in Times Square. The unique sales location will offer tickets on sale at discounted prices, up to 50% off, starting at 8 AM for day games and noon for night games. Each customer willing to wait in line for tickets can purchase up to four (4) "Mo Saver" tickets, which will be made available on a first-come, first-served basis.

The Yankees and Modell's drove buzz for the launch of the new ticket sales venture on Monday by featuring former Yankees star Tino Martinez on hand to greet fans and speak to future opportunities. The booth is part of Modell's plans to turn its retail locations into more of an interactive experience for fans.

 The venture serves as a great way for the Yankees to drive buzz in Times Square and capitalize on selling tickets to tourists and busy fans looking to purchase tickets at a discounted price that are sold directly from the team.  The Yankees and Modell's senior management are expecting the new service to be an instant hit with locals and tourists alike.