Yankees Fans Enjoy the Best Buy Match Game

Are you looking for new ways to entertain fans between innings?

Best Buy features a very entertaining video board segment in between innings at the new Yankee Stadium that challenges the memory skills of fans. Best Buy features a "Match Game" vignette that tasks one (1) select Yankee fan with memorizing which Yankee player was featured twice behind a series of tiles that resembles the Brady Bunch.

The feature would serve as a terrific way for teams to promote:

• Dating Services (feature different singles behind the blocks)
• New Team Apparel/Equipment/Hats
• Automobile Companies (looking to showcase a new model)
• Sponsors Looking to Drive Team Affiliation (as shown above with Best Buy)

Consider new ways that you can bring your events to life for fans outside the lines!

It's Time for the Dancin' Dawgs...

Are you looking for new ways to entertain your fan base? Are you looking for new ways to drive awareness for your organization's players?

The folks at the University of Washington are constantly pushing the envelope with new, creative marketing and sales tactics. The UW marketing team recently created an entertaining "Dancin' Dawgs" piece that is played on the video board when the men's basketball team develops a sizeable lead in the final minutes of play.

The clip is terrific in that it allows the athletes to demonstrate some of their personalities and it is a simple, yet very entertaining fan pleaser. Why not remind fans late in the game about how great their experience was?

Check it out below:

Source: Husky Men's Basketball Blog

Leverage Electronics Partners In-Game...

Are you looking for new ways to leverage electronics partners? Are you looking for new ways to entertain fans during periods of play?

The Orlando Magic featured a humorous "Name that TV Tune" video board segment that served as a fan-favorite during games in the '08-09 season. The Magic created a few simple vignettes featuring players and dance team members trying to sing the words to a recognizable tune on their iPod (with iPod imagery in the background).

The vignettes serve as a great way for sports organizations to integrate electronics retailers/manufacturers and music companies in a seamless, memorable in-game setting. Depending on the partner, properties can easily replace the iPod (featured in the videos below) with a state-of-the-art cell phone, computer, television (karaoke-style), or other device.

Teams can even drive excitement in-arena by assigning participating players/dance team members to designated sections in-venue and rewarding the section of fans assigned to the player who sings the most correct lyrics with a free cd/song download (which can be distributed w/ voucher, picked up a Will Call, etc.)

Check out the Orlando Magic's "Name that TV Tune" vignettes below:

PLAYERS

DANCE TEAM

PLAYER KARAOKE

In 2009, the Magic organization introduced a humorous "Player Karaoke" vignette... Check it out below:

The Giants and Springsteen Celebrate Memories

Are you looking for new ways to commemorate the history of your organization? Are you looking to feature a memorable piece on the videoboard uring an upcoming game?

The New York Giants celebrated their final regular-season game at Giants Stadium by featuring a special video to the tune of Bruce Springsteen's hit song "Wrecking Ball" on the jumbotron. The three (3) minute clip featured countless pictures and video memories from the historic venue and honored a collection of the finest players to ever play for the Giants organization.

Check out the memorable tribute video below:

Do Your Vignettes Feature Product Placement?

Are you looking for new ways to drive incremental value for corporate partners? Are you looking for ways to showcase a new product or brand?

Arizona State Athletics has done a tremendous job over the past years with the pre-game intro vignettes they feature on the videoboard at Sun Devil Stadium. The clip features the team's mascot stomping his way into the stadium, crushing a University of Arizona bus along the way.

However, take a moment to notice the creative Nike product placement throughout the vignette (Uniform :05-:08 / Shoes :44-46, :53-:55, :58-1:01, 1:10-1:11, 1:18-1:19, 1:21-1:22). The ASU Football vignette, providing a total of :18-:20 exposure, serves as a great way to drive some additional value/affiliation awareness for Nike in-game!

Check it out below:

The Checkers Let You Check Out Their "Cribs"

Are you looking for new ways to leverage housing/realtor partners? Are you looking for ways to help build the identity of your organization's players outside of the stadium/arena? 

The ECHL's Charlotte Checkers recently promoted their partnership with the Park at Steele Creek living community by creating a humorous "Cribs" vignette that features the apartment of defenseman Ethan Graham. The 8:31 feature does a tremendous job profiling "The Official Off-Ice Home of the Charlotte Checkers" and provide fans with an inside look at the lifestyle of a minor league hockey player. It's refreshing to see teams work so closely with their players to provide unique content for fans (even if we aren't dealing with mansions and luxury automobiles behind the scenes)...

The Checkers feature the Cribs vignette along with a collection of other videos on the team's official YouTube Channel (check it out - a nice benchmark for other minor league organizations). 

Check out the Checkers' Cribs segment below:

Hats off to Thomas Smith and Patrick Stack for continuing to do some great things for the Checkers organization... keep up the great work!

Gillette Says Cheers to 50 Great Patriot Seasons...

Are you looking to create a video board clip that energizes fans during the game? Are you looking to celebrate team anniversaries, etc.?

Gillette has done a tremendous job celebrating the New England Patriots' 50 years of football. As an official sponsor of the Patriots, Gillette created a classic Cheers-inspired video that debuted on the jumbotron at Gillette Stadium during the Patriots' MNF game against the Buffalo Bills. The team is planning on running the clip at every single game for the remainder of the season  

Gillette is also supporting the commemorative year with a special microsite - http://www.cheersto50.com.

Check out Gillette's "Cheers to 50 Years" video board clip below: