The Brewers Drive Season Ticket Sales By Offering 40 Fantastic Prizes

The Milwaukee Brewers are supporting their 2011 season ticket sales efforts with a "Fantastic 40" initiative that rewards 40 season ticket holders with 40 unique prizes and experiences over the course of 40 days (January 17th - February 15th). The terrific concept rewards all fans who sign up to become season ticket holders with the organization. Once fans' payments are received in full, they are automatically entered in the promotion, which offers some truly incredible prizes and experiences.

The Brewers are promoting the initiative by announcing the daily winners on a digital billboard in Milwaukee and posting an announcement, including a photo of the custom billboard, on their official Facebook page. The live billboard, complemented by a daily Facebook post, serve as a great call-to-action to entice fans and drive buzz in the weeks leading up to the season.

With an offseason of exciting acquisitions, ticket promotions, and fan-friendly incentives, the Brewers organization sold 1 million tickets for the 2011 season by January 19th, matching the earliest date that the club has ever reached that milestone. Season ticket and 9-Pack sales were deemed to be a priority for the club heading into the offseason.The Brewers tremendous "Fantastic 40" prize offerings include:

  1. Sausage for a year delivered by the Klement's Famous Racing Sausages
  2. Your photo on every single Brewers ticket for one game
  3. A game with Brewers legend Gorman Thomas in a club suite
  4. Groundskeeper at Miller Park during a game
  5. Experience a friendly game of catch with a Milwaukee Brewers reliever (10 pitches)
  6. Four (4) games of luxury seating in the Gehl Club, including a gourmet buffet
  7. Autographed bat and jersey from your favorite Brewers player
  8. Take the ultimate slide down Bernie's Slide at Miller Park
  9. $500 in concessions vouchers
  10. A game with nine (9) guests in the owner's suite with Brewers executives
  11. Watch batting practice with five (5) friends in the bullpen
  12. Co-present a jersey to a Brewers All-Star for the 2011 MLB All-Star game
  13. Win a private party in the visitor's clubhouse with (19) guests
  14. Announce the starting lineup over the Miller Park P.A. system
  15. Surprise your sweetheart with roses from the Brewers mascot on Valentines Day
  16. Take a tour and control the Miller Park roof
  17. Sit in the owner's field level seats with (3) friends
  18. Win an exclusive hitting lesson with tips from Brewers legend Dale Sveum
  19. Win a trip to the 2011 MLB Draft, including airfare, hotel, and a spot at the Draft
  20. Win a club suite for (20) with complimentary food
  21. Win pizza for a year from Palermo's
  22. Run the Klement's Sausage Race during a Brewers game
  23. Win a $1,000 private shopping spree at the Brewers team store
  24. A party with Brewers GM Doug Melvin and (9) guests in a club suite
  25. Autographed baseballs signed by each member of the Brewers starting rotation
  26. Opportunity to play video games on the Brewers new scoreboard
  27. A fully catered tailgate for (20) guests, including tickets to a game
  28. A party in the Dew Deck for (19) guests, including food and beverage
  29. An opportunity to manage the Mini Sausage Race for a Sunday game
  30. A chance to sit on a Wrigley Field rooftop with (3) friends for a Brewers/Cubs game
  31. A chance to sit in the owner's box at Wrigley Field (including train fares to the game)
  32. Experience a full broadcast in the Brewers TV booth, including the post-game show
  33. A chance to get a photo taken with the entire Brewers baseball club
  34. A VIP seat at the head table of the Brewers SSH Luncheon
  35. A pre-game dinner and (3) innings of a game in the Brewers press box
  36. A chance to watch a Brewers game live from the control room
  37. Autographed baseballs from each Opening Day starter
  38. A private party in the club level board room
  39. A softball game at Helfaer Field, including food and beverage for (20) guests
  40. A major league contract for a day, including a full uniform plus pay

 

 

Looking for a New Way to Sell Season Tickets?

If your organization is looking to create a new OOH campaign to sell season tickets, consider creating billboards that say, "Looking for a Sign to Buy Season Tickets This Year? Here it Is". Organizations can take this call-to-action to the next level by accompanying it with a special promotional offer (discount on tickets, free premium item giveaway, unique experience, etc.).

Just remember - if you go ahead and use this idea... just remember to tell people where you found it!

Are You Using Sex Appeal to Sell Season Tickets?

Are you looking for new ways to get fans to pick up the phone and order season tickets? Are you looking for new ways to leverage your organization's cheerleaders or dance team?

The Phoenix Suns are currently leveraging the sex appeal of their dance team to drive traffic and interest in season ticket packages. The team prominently features pictures of their dance team wearing headsets (mirroring a practice used by adult hotlines) to drive click-thrus to landing pages that respond to inquiries and provide additional information.

Check out their persuasive messaging tactic below (and click through the image to see the landing page the Suns organization are directing fans to):