Audi Leverages its Real Madrid Partnership By Giving All First-Team Players Free Cars

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In professional sports, automobile providers typically leverage their official team partnerships with a slew of traditional assets that include stadium car displays, test drive programs, venue destination buildouts, branded parking lots, prominent signage, and other high-end amenities.

However in Spain, Audi recently took its official partnership of Real Madrid C.F. to another level by giving a brand new car to every player on the first-team squad. Audi marked the occasion by having the team of players compete in a recreational grand prix go car contest for press and select guests in attendance.

Following the event, several Real Madrid players including Cristiano Ronaldo shared nothing but praises for the Audi brand and its high-quality automobiles. While Audi's gift-giving practice comes at a high expense, it serves as a great way to showcase it's fleet of cars in a compelling way to millions of Real Madrid fans across the globe.

Check out Audi's unique press announcement below:

The event was preceded by a kart race and was attended by Real Madrid President Florentino Perez, Volkswagen Purchases Vice President Francisco Garcia Sanz. and Volkswagen Audi Spain President Ludger Fretzen.

Real Madrid Wants You To Become a Part of the Club

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Sports organizations looking to create new, captivating messaging campaigns with a call to action should take a close look at a nice piece that Real Madrid recently unveiled entitled, "Be Part of the Club, become Madrista!

The piece does a nice job telling a story that speaks to tradition, success, and perseverance and leaves the viewer with a rush of adrenaline. Why not create a simple piece like this to target casual fans of your sport around the world?

Check it out below:

Real Madrid is bringing its Madrista open call to fans campaign to life with a Madrista Planet initiative on its team website that encourages all of the team's fans outside of Spain to submit a photograph of themselves and a message to have it featured on RealMadrid.com. Thus far, over 3,000 fans from 50 countries have done so... a successful initiative that speaks to the breadth of Real Madrid fans across the globe!

A special thanks to Ash Read of FundSport.com for his insights and contributions to this column!