NIKEiD Taps Into March Madness with Coach K...

Are you looking for unique ways to leverage collegiate personalities in your commercial messaging? Are you looking for new ways to incorporate humor in an effort to drive product sales?

With March Madness right around the corner, NIKEiD recently released a tremendous clip (Duke NIKEiD Madness) leveraging Coach K in a non-traditional, humorous setting. The clip, designed to drive awareness and sales of NIKEiD's customized Duke footwear and apparel, features Coach K in his office having a candid discussion with the Duke Blue Devil Mascot about what gear the team will be sporting in the tournament.

The humorous ad is guaranteed to drive some chatter during the tournament. Check it out below: