Billboard of the Week - Nike, Toronto 10K

Are you looking to create a messaging campaign that resonates with young adults? Are you looking to drive interest in running in a non-traditional manner?

There isn't a company out there that does a better job understanding its customers needs and interests better than Nike. The enclosed billboard serves as a perfect example of Nike creating a captivating thought-starting campaign that resonates well with consumers. 

Using a creative tagline emblazoned in bold colors, Nike provided just enough information in the billboard campaign to peak one's interest in the '05 Toronto 10K running event.

Source (Photo): jonesov