Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
The Portland Timbers kicked off their 2011 MLS season at home, the new Jeld-Wen Field, by allowing the Timbers Army (the team's fanbase) to sing the National Anthem.
Check out this incredible fan-friendly tactic that helped ring in a new era of soccer in Portland!
Each and every football weekend, sports marketers need to consider ways that they can recreate the stadium experience for thousands of viewers at home. With social media, marketers have a very cost-effective platform to bring stadium entertainment to life for fans to watch during the week, before games, and after huge victories.
Quality content that can be captured and rebroadcasted via social media can include:
As an example of capturing quality game day footage, enclosed is a great video that lets fans experience the thrills of a skydiver gliding into a stadium packed with 80,000+ screaming fans before a rivalry game. Capture these special moments for your fan base!
Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
“Build partnerships, not sponsorships.”
Cover Photos Courtesy of Woolenium, SMBuckley23, and Striatic
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