Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
The Miami Heat recently unveiled a new player introduction video for the 2010-11 season that has become an instant hit with fans. The vignette, to the tune of Phil Collins' hit song "In the Air Tonight", showcases the team's players in a new, stylish light off the court. The video is non-traditional, yet directly coincides with the Miami lifestyle and culture.
Check it out below:
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Cover Photos Courtesy of Woolenium, SMBuckley23, and Striatic
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