Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
Sports organizations looking to create new, engaging videos to feature on their websites during the off-season should consider benchmarking a recent "How to Fit in at Tiger Stadium" piece developed by LSU Athletics. The video is unique, humorous, and educational as it sends a clear message to fans.
Check it this classic piece below:
Are you looking for new ways to promote collegiate facilities to potential student athlete recruits? Are you looking for new ways to subtly showcase corporate partners in the collegiate space?
LSU Athletics recently released a tremendous "Cribs" segment that showcases the athletic department's premier facilities. With assistance from senior guard Lyle Hitt, the segment takes fans and student athlete recruits behind the scenes of the Charles McClendon Practice Facility, consisting of:
The segment even includes Muscle Milk product placement, glimpses of Nike team footwear and apparel, and an Everlast punching bag.
But what separates this piece from most others?
The segment, produced internally by LSU Athletics, is extremely well done. Viewers are provided a glimpse of the facilities from a student athlete's point of view in a very professional manner. The segment is currently being featured on LSUSports.net and www.LesMiles.net. The clip has generated 150K hits since it was posted less than two (2) weeks ago - a testament to the effectiveness of the high quality video production.
Yet the question remains whether this video will raise some concerns amongst members of the NCAA:
Check out the 2009 LSU Cribs Edition below:
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