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Vodafone recently unveiled a tremendous viral piece that features its star F1 drivers, Lewis Hamilton and Jenson Button, scrambling to put together the pieces of their car after their pit crew team decides to leave. The viral piece does a great job emphasizing the integral role that all team members play on the Vodafone race team. No star is bigger than the teammates and personnel that support him/her.
Check out the piece below!
Are you looking to create a humorous advertising campaign that leverages athlete endorsers? Are you looking to portray the personalities of rising stars in your league/organization?
Mercedes-Benz did a tremendous job playing up the personalities of Formula 1 stars Lewis Hamilton (representing England) and Fernando Alonso (representing Spain) in its 2007 viral hit, "Racing is a State of Mind". The humorous clip, portraying how Hamilton and Alonso's lives on and off the track are driven by their competitive nature, generated over 1 million impressions in the online space.
Organizations and leagues in the United States with duos/trios of rising stars should consider creating similar humorous campaigns to help position them in a positive light in the minds of consumers:
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Cover Photos Courtesy of Woolenium, SMBuckley23, and Striatic
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