Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
Prior to Super Bowl XLIII in Tampa, 225 football fans participated in a 100-yard long shot promotion courtesy of Shotsticks, Sobieski Vodka, and Bartender in the Box. The act served as a great publicity stunt for the brands and provides a benchmark for brands who are looking to engage fans in the tailgate lots prior to a major event.
Partnership Activation is an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices.
“Build partnerships, not sponsorships.”
Cover Photos Courtesy of Woolenium, SMBuckley23, and Striatic
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