West Bromwich Lets Compete to Score a House

Soccer organizations have a prime opportunity to get creative with the way they leverage corporate partnerships during halftime. In recent years, we have seen several Barclays Premier League clubs begin to get very aggressive with integrating corporate partners into the action.

A great example of this is West Bromwich, who is partnering with Zoopla.co.uk to create and execute a halftime challenge that gives fans a chance to test their shooting accuracy for the chance to win a free house! The promotion is a very simple, yet very effective means to drive awareness for Zoopla as a partner, drive fan excitement, and create a memorable impression.

Check out their halftime execution below:

West Bromwich Albion's principal sponsors continued their half-time competition at the fixture with Everton on September 1st and someone came so very close to winning a house! To enter the half-time challenge go to http://www.zoopla.co.uk/wba/ and click on the 'competition' tab.

At the West Bromwich Albion v Liverpool fixture our principal sponsors Zoopla.co.uk launched their new half time challenge where fans get the chance to win a £1,000 or a house!!