Go Inside the Huddle to Deliver Unprecedented Access for Fans
/The University of Washington football team gave its fanbase unprecedented access during the team's annual Spring Game by outfitting quarterbacks Keith Price and Nick Montana with a helmet cam and mic.
The result? The Washington Huskies football team was able to effectively convey to fans what it's like to lead a football team during a game, including:
- Calling plays in the huddle
- Taking snaps from center
- Identifying defensive schemes
- Scrambling on the run
- Listening to coaches provide instruction
- Staring down defenders
- Throwing passes
- Motivating teammates
- Scoring touchdowns
The insider video, posted by Huskies coach Steve Sarkisian on YouTube, truly serves as a best-in-class execution that should be benchmarked by all sports organizations (either during practice, Spring games, exhibition games, etc.). The video has attracted 44,000+ views. Check it out below:
Sarkisian recently followed up the Huskies' "Inside the Huddle" access with two (2) terrific Fall Camp 2011 videos, profiling the football team behind-the-scenes. Check them out below:
A special thanks to Rising Star Mark Gallo of Anheuser-Busch for his insights and contributions to this column!
