Consider Building Tailgate Towers to Create New, Ownable Inventory for Partners

Sports organizations looking to create new, ownable opportunities for their corporate partners on gameday should consider building "Tailgate Towers" in parking lots adjacent to their venue.

Teams can align with corporate partners to create a fully immersive brand experience within the Tailgate Towers, where fans can enjoy a birds-eye view of the surrounding tailgate lots while enjoying an ice cold beverage, trialing products, and enjoying VIP hospitality. A tailgate tower can serve as a perfect complement to a parking lot naming rights entitlement, as it can deliver significant on-site brand awareness and serve as a place for key clientele and guests to enjoy a VIP experience.

Tailgate Towers can replicate the Johnnie Walker Viewing Tower (featured below), which have become a common staple in Formula 1.