What's Better than a Great Promotion? A Great Prank...

Are you looking for new ways to entertain fans? Are you looking for a mid-season entertainment spark?

Recently, the folks at College Humor were able to convince the University of Maryland Marketing Department to help them pull off one of the greatest sports pranks ever.

During halftime of a Maryland men's basketball game, the two parties collectively made a select contestant believe that he had hit a mid-court shot to win $500,000 only to realize that it was just a big prank. Check it out below: