Arsenal Uses the Web to Build Global Presence

Are you looking for new ways to drive your team's growth on an international scale? Are you looking for ways to gain new fans in foreign markets?

During the team's match vs. Tottenham Hotspur match this morning, Arsenal used its innovative field-level LED messaging to promote its new website dedicated to fans in China - www.ArsenalChina.com. The team partnered with Titan Online in '09 to create the Official Mandarin language website, which signals the first of several planned initiatives to further penetrate the China marketplace. The site serves as an evolution of the one Arsenal first created in 2007 (http://arsenal.tom.com), and will feature up-to-date news, highlights, articles and information for the team's fans in China. 

The site represents the strong push that many key stakeholders in the English Premier League are making to solidify a presence in the Far East and the United States. EPL clubs Chelsea, Manchester United, and Arsenal have all led the movement by playing international friendlies, offering dedicated websites for fans across the globe, and hosting clinics and soccer schools in foreign lands.

Arsenal even recently launched a website dedicated to their fanbase in the United States, Usa.Arsenal.com. Americans represent 8% of all traffic on Arsenal.com, the club's most popular territory after the UK in terms of web traffic. Check out some screen shots of ArsenalChina.com below: