A New Way to Utilize Social Networking...

Are you looking for new ways to utilize social networking platforms? Are you looking for new ways to engage fans?

Take a page out of Coors Light's playbook.

The alcoholic beverage company was recently touted in the New York Times for its new "Code Blue" Facebook campaign. The new "Code Blue" Facebook widget enables consumers 21+ to send their friends "Code Blue" alerts - inviting them to meet up for a beer. Consumers can even use Facebook maps to direct their friends to a nearby bar.

To drive social networking buzz online, Coors also introduced two (2) videos on YouTube showing beer drinkers completing "the perfect pour". The videos are a very effective means to target Coors Light's core demos... Coors' online integration tactics complement the company's existing television and print advertisements... forming a 360-degree activation platform. Check out one of the "perfect pour" videos out below:

But whose to say that your organization cannot implement a Facebook widget, similar to Coors' "Code Blue" offering, that provides your fanbase/brand ambassadors with a way to message their friends about meeting up at the bar to watch a game? Or meeting at the stadium to buy tickets to go to a game? Or going to a VIP meet-n-greet with players on the team? Or going to a concert at your venue? If your organization does support said strategy, remember that you will want to complement this widget with viral marketing to drive online buzz...